Reputation Building: Science and Art
You’ve spent years building your business. You’ve invested time, sweat, and tears. You’ve missed dance recitals and soccer games as you’ve toiled to create it. You finally feel as though you can [...]
Repairing your Online Reputation
Several months ago, as a favor to a friend, I did an informational interview with a recent grad – a nice young woman with an Ivy League degree. At the end of our coffee, she leaned in and lowered [...]
Engaging with your social media audience
Social media allows you to engage directly with your customers, potential customers, and brand representatives about everything from products to challenges, wherever they are. Treat social media [...]
