Here are some articles from around the world that discuss all types of aspects of Reputation Management, both online and offline.
A Solution for Keeping Your Online Business Listings Up to Date
Services such as Yext are helping business owners update their information across multiple online directories.
4 Cool-Headed Strategies for Responding to Negative Comments Online
These days, when a customer is upset with their experience, the first thing they do is announce their opinion on social media and web forums.
3 Quick Ways to Build Massive Sales Credibility
Here is how to infuse your sales reps with the confidence and credibility they need to make the big calls and drive the pipeline you expect.
7 Ways to Get People to Believe, Like and Respect You
These timeless practices can be the cornerstone of your everyday reperatoire.
Don’t Let These 5 Excuses Stop You From Networking
Often, when it comes to building relationships, the same excuses surface repeatedly with entrepreneurs. Here is how to get past them.
Developing a Personal Brand Is Overrated
A millennial explains that building a great reputation is not a project for Day 1 at a new gig. Rather, bear down on the work or the assignment. The rest will follow.
Chipotle Employees Claim the Chain Isn’t as Worker-Friendly as You Think
Employees at the burrito chain are suing for wage theft in two states.
Why Franchise Owners Have to Be Especially Careful on Social Media
For the franchise worldin which one negative comment can affect an entire system of corporate owners and franchiseesmanaging your reputation is especially critical.
Fighting Trolls, Spammers and Troublemakers Online
Handle sharp criticism and protect your brand’s reputation in these four ways.
To Raise a Well-Adjusted Adult, Teach Your Kid Early About the Value of Reputation
When we teach our children the value and fragility of their personal reputation they learn who they are, regardless of what others think.
The 7 Essential Steps to Monitoring Your Online Reputation
A simple step-by-step guide to staying on top of what’s said about you and your company online.
Right or Wrong, You’re Not Going to Win the Argument With the Customer
Your profits may take a hit, but it’s usually better to just refund or credit a client who feels wronged.
4 Basics for Building (or Repairing) Your Personal Brand
The foundation for a strong personal brand is seeing yourself as others do and sincerely living your values.
Beware of a New Kind of Business Identity Theft
Cyber criminals are hacking into review sites to post false information about a business or illegitimate reviews. Find out what you should do.
SeaWorld, Southwest Airlines Terminate Partnership Amid ‘Blackfish’ Fallout
While the companies chalked it up to ‘shifting priorities,’ the announcement comes on the heels of widespread urgings by animal activists.
Most Companies Don’t Get How Customer Service on Social Media Works
A new survey shows that 80 percent of companies think they’re doing a great job, but only 8 percent of customers think so.
Every Little Thing You Do Adds Up to Your Personal Brand
Are you the total package? Work to create the best version of you.
Taming Online Customer Bullies, Cranks and the Like
The anonymity of the Internet has changed the game for attacks on a business’ reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive.
PR is the Star of Our Integrated Communications Universe
Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.
3 Free Websites to Organically Grow Your Presence Online
Get your name other there with these platforms where you can show off your expertise.
The Price is Right: Turning a Profit in the Event Planning Business
Learn how to set prices that are high enough to keep your profitable but not high enough to scare away prospective customers.
Brilliant or Burned: Why Managing Your Reputation is Crucial to Success
Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
NSA’s Cryptic Tweet Was Actually a Recruiting Tool
The surveillance agency tweeted out a scrambled message on Monday meant to draw in would-be code breakers.
In the Face of Ruinous Online Reviews, Businesses Today Are Turning the Tables
If the internet has created a space where consumers are free to sound off at will on sites like Yelp, to what extent do business owners have the right to respond?
The Top 10 Reputation Crises of 2013
Suzanne Woolley collaborates with Daniel Diermeier analyzing the countdown of major crisis situations during 2013. The list reveals that all sorts of organizations are susceptible to the pitfalls of mismanaging a crisis. The countdown reviews each case and offers commentary on the handling of the situation.
Market Watch Radio
Applying game theory to the budget battle
In this radio interview with Jim Asendio, Daniel Diermeier continues his analysis of the US Government budget issues and negotiations within the context of Game Theory concepts.
Barlla in Hot Water Offers a Lesson in Reputation Management
During a recent radio interview, Barilla’s CEO made statements which have engendered responses from around the world. Daniel Diermeier reviews the comments, reactions, comparative situations, and lessons to be learned.
How a game theorist would solve the shutdown showdown
Daniel Diermeier employs Game Theory to analyze the debt negotiation crisis and US Government shutdown. He compares the US system of government to other systems, like that of the UK. He examines each system’s process to show how the US could get to such a dysfunctional situation.
The Phnom Penh Post
For boycott, time is needed
In the wake of controversial elections in Cambodia, Daniel Diermeier comments on how boycotts might factor among the measures of protest considered in response to these events.
The Conference Board – Director Notes
Driving Real Value with CSR
CSR is becoming a much more nuanced area for creating value to a corporation. How and when to incorporate such activities in a company’s overall operations can make a big difference to the value created.
Outside Opinion: Private regulation on the rise
Daniel Diermeier’s Opinion Editorial discusses the evolving approaches to effecting change in overseas operations. In the wake of the Bangladesh factory tragedy, companies are imposing new standards of operations. Public opinion and activism are creating the pressures for change, not government influence or regulation.
‘Boycott Florida’ not so simple, experts say
Daniel Diermeier comments on the feasibility of a boycott truly affecting Florida in the wake of the not guilty verdict in the George Zimmerman trial. While boycotts can make a difference to companies or smaller organizations, states are so complex that the outcome of a boycott is unclear.
Kellogg School of Management – News & Events
Face-off: the trouble with spokespeople -Men’s Warehouse, Paula Deen, and the dangers of public faces for brands
Daniel Diermeier discusses the risks associated with dismissing a celebrity spokesperson. He specifically refers to the recent cases concerning George Zimmer (founder of Men’s Warehouse) and Paula Deen, among others.
Lafley At P&G, Ullman At Penney: When Does It Make Sense To Rehire The CEO?
Daniel Diermeier comments on the challenges of reinstating former CEO’s, like in the case of J.C.Penney.
Bloomberg Business Week
Apple Tax Grilling Becomes Cook’s Latest Testing Crisis
This article reviews the recent scrutiny Apple has endured over the management of its finances – particularly when it comes to repatriating profits. Daniel Diermeier comments on the reputation implications of this crisis.
Reputational Risk Management – It’s time to build trust and resilience at the top
Daniel Diermeier co-authors this opinion piece with Harlan Loeb (Edelman and Northwestern Law).
Unlikely heroes: How BP and Walmart truly did well by doing good
Managing corporate social responsibility (CSR) efforts carefully has become increasingly important for multinationals like Walmart and BP.
When and How to Drive Real Value with CSR
Daniel Diermeier’s article reviews strategies relating to corporate social responsibility.
J.C. Penney’s Ronald Johnson, Nancy Brinker of Susan K. Komen for the Cure Among Forbes’ Worst CEO Screw-ups of 2012
Daniel Diermeier’s insights on the worst CEO mistakes of 2012 from Forbes spread to CityBizList.com.
The Worst CEO Screw-ups Of 2012
Daniel Diermeier’s recent blog post was mentioned in this list of the worst CEO mistakes of 2012.
First Business News
Daniel spoke to First Business Network on the the year’s top corporate screwups.
The Daily Beast
Banks, NFL, Walmart Lead List of 2012 Worst Reputational Crises
The Daily Beast featured Daniel Diermeier’s 2012 list of top ten reputational crises.
Capital Perspectives (Newsletter for GE Capital)
Most Overlooked Business Risks
Daniel Diermeier discusses a proactive approach to managing Reputational Risks.
Trust Across America
Top 100 Thought Leaders in Trustworthy Business Behavior 2012
Daniel Diermeier was listed as a top expert on trustworthy business practices.
Something for the weekend
In examining why prime ministers enjoy more effectiveness than U.S. presidents, this article cites research by Daniel Diermeier and co-author Razvan Vlaicu.
The New York Times
Komen Foundation Struggles to Regain Wide Support
Daniel Diermeier weighs in on the Susan G. Komen For the Cure’s fight to win back support.
Novel HIV test provides quick diagnosis for babies in Africa
News of the rapid HIV test created by Northwestern’s Global Health Foundation (which was co-founded by CIFAR fellow Daniel Diermeier) continues to spread.
Coach for Positive Action
Good Business in Bad Times
Daniel Diermeier’s interview, featured in this e-book, explains what business leaders can do in a crisis to ensure a positive reputation opportunity, not a misstep.
Why are Presidents Less Effective than Prime Ministers?
This article draws on game theory to propose a more effective political system.
Kellogg School of Management
Faster, cleaner, safer, healthier
Kellogg spreads the word about the Northwestern Global Health Foundation’s Up-and-Comer Award, given by the Chicago Innovation Awards.
Northwestern team develops fast HIV test for infants in Africa
The Northwestern Global Health Foundation develops a rapid new HIV test, a key step for the treatment of the disease in sub-Saharan Africa.
Evaluation of New HIV Test for Babies in Africa
Research from the Northwestern Global Health Foundation has resulted in a quick new HIV test that gives results within 30 minutes and a 95 percent accuracy rate, a key development for babies in sub-Saharan Africa.
HIV Test, Clean Energy and Surgical Safety Tool Recognized
The Northwestern Global Health Foundation wins an Up-and-Comer award from the Chicago Innovation Awards.
Unlike a Starbucks latte, tax avoidance campaigns don’t offer an instant hit
Daniel Diermeier’s article in the Harvard Business Review is cited in this op-ed on boycotts.
Crain’s Chicago Business
Polarization is bad for business
Should employers talk to employees about whom to vote for, as Mitt Romney asks? Daniel Diermeier addresses the issue in this post.
Minnesota Public Radio
National union boycott against Crystal Sugar
Daniel Diermeier weighed in on the national boycott of American Crystal Sugar.
The Economic Times
Companies harm their brand with ‘no comment policy’: Report
Lead by professors Adam Galinsky and Daniel Diermeier, this study shows that corporate ‘no comment’ responses to crises might do more harm than good.
Harvard Business Review
When Do Company Boycotts Work?
Written by Daniel Diermeier, this article examines the effectiveness of company boycotts in response to the Chick-fil-A controversy over the CEO’s remarks about same-sex marriage.
Business schools offering PR tips to future CEOs
The AP reports on the new pilot reputation management focused project.
The 50 Best Blogs by Business Professors
Reputation Rules made this list of best blogs written by business professors.
Four Additional Business Schools Join PRSA MBA Program
The Public Relations Society of America (PRSA) announces Kellogg as one of five MBA programs picked for a new pilot reputation management program.
MBA Public Relations Courses Set to Begin
Kellogg is one of five schools chosen for a groundbreaking reputation management focused MBA program.
PRSA teams with business schools for MBA initiative
The Public Relations Sociey of America (PRSA) incorporates public relations education into five MBA programs.
U.S. News University Directory
5 Schools Start New MBA Course to Enhance Public Relations
The Public Relations Society of America (PRSA) joins with five MBA programs to improve the communication skills of their students.
Summer Reading List: The B-School Edition
Reputation Rules makes this exclusive list of summer reads, recommended by business school professors.
Again? Wal-Mart’s rep takes another beating
Daniel Diermeier spoke to the AP about Wal-Mart’s new reputation problem.
Allegations could put Wal-Mart’s reputation back on the line
Daniel Diermeier explains the return of controversy surrounding Wal-Mart after new allegations surface against the embattled retailer.
Kellogg Risk Summit
Daniel Diermeier will speak at Kellogg’s May 17 summit on anticipating and managing reputational risks.
The Japanese edition of Reputation Rules is now available for purchase online.
Is Apple’s Move to Monitor Factories Enough?
Daniel Diermeier evaluates how an outside investigation by a fair labor organization could impact Apple’s reputation.
After Changing Course on Planned Parenthood, What Susan G. Komen Should Do Now
Daniel Diermeier provides insight into how the Susan G. Komen for the Cure Foundation can resurrect its reputation after its controversial decision to stop funding Planned Parenthood.
The Holmes Report
The Top 10 Crises of 2011
The Holmes Report taps into the expertise of Daniel Diermeier to compile its list of the worst crises of 2011, with breakdowns of what went wrong and advised next steps for the troubled corporations.
Choice: Current Reviews for Academic Libraries
Choice “highly recommended” Reputation Rules. “Diermeier (Kellogg School of Management, Northwestern Univ.) counters that every reputational crisis involves a core business issue.”
The Biggest CEO Screwups of 2011
Forbes taps into the expertise of Daniel Diermeier to compile its list of the worst CEO decisions of 2011, all related to their handling of major reputational crises or risks.
Trust Across America
Jim Kouzes on Leadership Credibility and Daniel Diermeier on Corporate Reputation
In this radio broadcast, Daniel Diermeier discusses rebuilding trust and credibility in America businesses. Jump ahead to the 30-minute mark to hear Daniel speak with host Jordan Kimmel.
The Huffington Post
Perry, Cain, manage crises with humor, defiance
Republican Presidential candidates Rick Perry and Herman Cain have each managed their own campaign crises: one chose to use humor; the other, defiance. Daniel Diermeier addresses the effectiveness of each tactic.
The European Business Review
The Need for Reputation Management Capabilities
Daniel Diermeier provides an in-depth, research-based analysis on the misalignment between the increase in reputational risks and its management.
Dissecting CEOs’ Decisions
How do response time, customer loyalty, and prediction play into a CEO’s decision-making process? Daniel Diermeier weighs in.
Business With Heart
More businesses are looking beyond the bottom line. What’s more important than P&L?
Netflix Walks Fine Line with Apology
Daniel Diermeier addresses the impact Netflix’s apology will have on customers.
Blogging About Business
Daniel Diermeier: An Interview by Bob Morris
An extensive interview with Daniel on writing Reputation Rules, his influences, and what business leaders should be concerned about in five years.
Interview with Daniel Diermeier
Daniel Diermeier provides 11 maxims for reputation management, plus an interview with editor Moe Abdou. [supplemental audio interview requires login]
E&T: Engineering and Technology Magazine
Book Interview – Daniel Diermeier
Research shows that corporate reputation has never been more important as a “health indicator” for your organization. Daniel Diermeier explains why in this magazine story.
10 Must-Read Public Relations and Marketing Books
Reputation Rules made the list of expert reads compiled by Ronn Torossian, CEO of 5W Public Relations.
Taking a Lesson from the Sub-Prime Medicis
Daniel Diermeier talks with the Toronto Star about how the failure to respond correctly to a crisis can be just as big an issue as the crisis itself, with references to such public figures as Bernie Madoff, Tony Hayward and Conrad Black. [PDF in new window]
The Engaging Brand
Show 348: Reputation Rules
In this free podcast, Daniel Diermeier shares his insights on how reputation management is underutilized in the business world and how to build trust through a crisis.
Crisis Management Essentials
Daniel Diermeier shares his insights on crisis management and its impact on an organization’s reputation with the popular business blog.
NRC Handelsblad (Netherlands)
How Political Leaders Should Respond to Fiscal Crises Pt. 1 and Pt. 2
A story about politicians returning from vacation in crisis situations, with regards to the present economic turmoil. [Text is a PDF and in Dutch]
Channel News Asia
Phone Hacking Crisis Hangs Over News Corp Board
Daniel Diermeier comments on the first meeting of News Corp board members since the phone hacking crisis.
Philippine Daily Inquirer
CEOs: Don’t Abdicate Brand Risk Handling to Lawyers
Dante M. Velasco ties Daniel Diermeier’s Reputation Rules to the reasoning behind why legal counsel should have limited authority over company crises.
Checks, Balances and the Debt Ceiling Crisis
Based off his namesake blog post, McGraw-Hill shares Daniel Diermeier’s insights on the debt ceiling crisis and state of negotiations.
Budapest Business Journal
A PR Catastrophe: FT Investigates German Insurer’s Outrageous Gellért Bath Party
International outlet Budapest Business Journal picks up Daniel Diermeier’s case study on the Ergo/Hamburg-Mannheimer scandal, involving an odd “incentive trip” for well-performing employees in 2007.
Case Study: Ergo
Daniel Diermeier’s case study on the Ergo/Hamburg-Mannheimer International insurance crisis, where employees were caught over-charging customers, partying at a Budapest bath house, and depicting the “incentive” trip as a business expense. (Access to German edition)
The British Watergate
Based off Daniel Diermeier’s original blog post, MSL breaks down the News Corp. scandal, siting the corporation’s lacking governance and other pitfalls.
Blogging About Business (BobMorris.Biz)
Reputation Rules: A Book Review
Independent management consultant Bob Morris reviews Reputation Rules.
The Commercial Appeal (Memphis, Tennessee)
Default Caucus’ game of chicken
Daniel Diermeier provides expertise on the debt ceiling fight in Congress.
Murdoch’s ‘Foggy’ Performance May Have Served Him Well
Daniel Diermeier weighs in on the first day of Rupert Murdoch’s testimony concerning the News Corp. hacking scandal.
The News Tribune
What Corporate America Is Reading
Reputation Rules ranks in 800-CEO-READ’s Top 20 business book for the month of June.
Public Relations Books…And Other Goodies
Ronn Torossian, founder and CEO of 5W Public Relations, reviews Reputation Rules.
Twitter Security Shortcomings Exposed
Daniel Diermeier explains how Twitter can up their security measures and prevent future hackings.
Twitter Could Face Further Attacks
Daniel Diermeier explains how Twitter can up their security measures and prevent future hackings.
Twitter Security Lags Some Other Sites
Daniel Diermeier explains how Twitter can up their security measures and prevent future hackings.
Continuity Insurance & Risk magazine
Reputation Rules Book Review
Deborah Ritchie reviews Reputation Rules. (PDF)
Villainy is the Fate of Most Big Companies
Daniel Diermeier explains why business are, more often than not, thought of as “villains” by the public. [gated access; may require login]
Saving Goldman, BP’s Reputations
In this three-minute video, Daniel Diermeier explains how companies like Goldman Sachs and BP can improve their public faces.
Malcomson On the Issues
Strategies for Fixing Big Problems
Ian Malcomson reviews Reputation Rules.
Building a Reputation Risk Management Capability
In this paper written for the global PR firm Edelman, Daniel Diermeier explores whether corporate risk management capabilities have kept pace with the rise of expectations–and thus, the overall increase in reputational risks. (.pdf)
Three Tips to Protect Your Company’s Reputation
In response to the BP, Toyota, and Deepwater Horizon crises, Daniel Diermeier provides three tips to help manufacturing leaders protect their companies’ reputations.
The CEO Refresher
The CEO Must Be the Chief Reputation Officer
CEOs and board members routinely list reputation as one the company’s most valuable assets. Yet, every month a new reputational disaster makes the headlines destroying shareholder value and trust with customers and other stakeholders.
Conversation on PR’s Role in Reputation Management
Daniel Diermeier discusses the important partnership between PR professionals and the C-suite with K.C. Brown, general manager of Cision Global Analysts.
ChangeThis (Powered by 800-CEO-READ)
Reputation Rules: Don’t Neglect Your Company’s Most Precious Asset
ChangeThis, a community media site aimed supporting and spreading great ideas, provides a 17-page “manifesto” of Reputation Rules. (.PDF)
Risk and Insurance Management Society (RIMS)
Book Review: Reputation Rules
Morgan O’Rourke, editor in chief of Risk Management, reviews Daniel Diermeier’s new book.
Top Advisor to Start New Webinar Series
AMEC’s Peter Granat announces Daniel Diermeier as the first speak in a new webinar series, AMEC Thought Leadership.
BNET (The CBS Interactive Business Network)
The Wrong Way to Handle Customers Who Bad mouth You
Columnist Christopher Elliot uses insights from Reputation Rules to explain why limiting online consumer reviews is ill-advised.
Every Disaster Is An Opportunity You Must Seize
Ford Center Director Daniel Diermeier suggests general principles about how to turn major catastrophes into a business opportunity.
Japan in crisis
Professor Daniel Diermeier weighs in on the corporate and governmental response to the earthquake in Japan.
The Boston Globe
Elections: Now Computer Modeled!
Book co-authored by Daniel Diermeier illustrates how computer programs can be used to model elections, parties, and voter turnout.
A Behavioral Theory of Elections
Jonathan Bendor, Daniel Diermeier, David A. Siegel, Michael M. Ting (Princeton University Press 2011)
CEOs must lead the way in reputation management
Professor Diermeier offers a preview of concepts that will be covered in his upcoming book, Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset (McGraw-Hill, April 2011).
Lobbyists building ‘dirty oil’ brand
Daniel Diermeier provides insights as to why the energy sector hasn’t effectively controlled the brand reputation of the oil it produces and recommendations regarding reputation management going forward.
The Hennick Centre for Business and Law
Spills, Recalls, Collapses and Recoveries: Institutional Resilience in an Age of Crisis
Daniel Diermeier, Ford Center Director, one of three leading thinkers presenting at this forum about risk management in an age of crisis.
All Politics is Cultural: Cultural not economic vocabularies separate liberals and conservatives
Based on the research of Daniel Diermeier and former Ford Center research fellows.